XXL
in branding

XXL Nutrition lives up to its name. It is the largest in Europe in sports nutrition and nutritional supplements for (strength) athletes. Quality and innovation are driving forces in XXL Nutrition's success. Everyone in this company is a fitness and bodybuilding enthusiast. The products are as pure as their motivation. They use their products themselves and know exactly what these offer. And to think it all started with five thousand euros that founder René van der Zel borrowed from his parents in 2004. To make the transition to offline and build a strong brand, XXL Nutrition chose Out of Home Advertising from Trayler. "There are now five trucks driving around and we get a lot of great feedback about it every day," says CEO René van der Zel.

XXL is growing mega-hard

Is this because of truck advertising? Well, it certainly helps. XXL Nutrition deploys 13 trucks both on the road and in targeted campaigns aimed at sales and brand awareness. At the product and branding level, the XXL Nutrition brand is positioned and sold through various truck designs.

XXL Nutrition has expanded its communication area to Germany. Running the trucks there now also paves the way for sales calls in Germany. Because, of course, it's easier to sell your brand if people have already seen it driving somewhere. So when it's already in their minds.