a household name for over 100 years

a century of craftsmanship enhanced by truck advertising

Metabo has been an established name in the world of power tools for more than a century. With a focus on durability, strength and innovation, it is impossible to imagine the construction industry without the brand. But even a strong name needs to remain visible to remain top-of-mind among professionals. This is precisely why Metabo has chosen to partner with Trayler for many years: a strategic choice which allows their brand to be driven throughout the Netherlands on a daily basis.

the challenge: staying top-of-mind in a competitive market

In a market full of technical players, it is essential to remain constantly visible and relevant. For Metabo, that means being present in the places where their target group is - on the construction site, on the road, and on the road.

Their goal? Strengthen brand awareness, claim brand position within their category, while deploying a sustainable form of advertising.

the solution: visibility on wheels

Trayler supports Metabo with a sophisticated truck advertising strategy. Year in, year out, trucks with powerful Metabo advertising drive the roads. Consider:

Great reach in both urban and rural areas
Consistent brand recognition thanks to recognisable design
Daily impressions among professionals, construction professionals and retailers

These Moving Billboards ensure that Metabo stands out where it matters - especially among the target group that is itself on the road or active on the construction site every day.

the power of repetition

What Metabo does well is stick to a long-term strategy. Instead of one-off visibility, they deliberately opt for continuous street presence. This strengthens their recognisability and builds brand trust among the target audience.

According to the marketing principle of the mere exposure effect, repeated visual exposure to a brand leads to more preference - exactly what Metabo cleverly deploys with truck advertising.

targeted visibility, measurable results

The use of truck advertising is not only creative but also effective. Using data-driven insights from Trayler, such as impression figures per route and CPM calculations, Metabo gains insight into the value of their visibility.

In busy construction regions such as the Randstad, the Antwerp Kempen and the Ruhr, their brand is seen thousands of times a day - a powerful marketing tool which works as an extension of their wider media mix.

a brand that keeps on driving

The cooperation between Metabo and Trayler proves that visibility and relevance go hand in hand. By having a consistent presence on the road, Metabo not only builds their brand, but also a lasting impression with their target audience.

Because in a world where attention is scarce, sometimes you just have to drive into the field of vision to make an impact.