USE CASES
TESTIMONIALS
How much does it cost to advertise on a truck?
At Trayler, you can advertise from as little as €7,900 per truck per year with a three-year partnership. If you opt for a one-year campaign, the rate is typically €9,800. In return, you get a fully wrapped trailer that is on the road every day. Design, production, installation, account management, and reporting are all included. That way, you know exactly what to expect upfront.
Where are the trucks driving?
Our trucks operate daily on existing transport routes throughout the Netherlands and beyond. We collaborate with various transport companies and have insight into the regions and routes where their trucks are active. This allows us to find a truck that aligns with your target audience and the areas where you want to be visible. The exact routes may vary from day to day, as the trucks remain part of regular transport operations.
Can I decide for myself in which region my truck drives?
You can specify the regions or countries where you would like to be visible. Based on your preferences, we will search our network for transport companies with matching routes. Think, for example, of the Northern Netherlands, the Randstad, nationwide coverage, or international routes. Because the trucks carry out real transport orders every day, we cannot guarantee exact routes or fixed times.
How do you measure the results of truck advertising?
Through our dashboard, you gain insight into the deployment of your truck. Among other things, you can see how many kilometres have been driven, which cities were visited most frequently, and which routes are travelled regularly. In addition, research was conducted in collaboration with the University of Groningen into the relationship between kilometres driven and regional sales results. This revealed a positive statistical correlation. While this does not mean that every campaign automatically generates extra sales, it does provide valuable insights into the potential contribution of Moving Billboards to brand and sales objectives.
What sets Trayler apart from other truck advertising providers?
At Trayler, it's not just about placing an ad on a truck. We want to elevate brands. That's why we work with fully wrapped trailers that become an integral part of your brand's image. We help you choose the best routes, create the design, and explore opportunities to use the truck for content and activations as well. In addition, you'll gain insights into your truck's performance through our dashboard. From the initial idea to daily visibility on the road: we guide you through the entire process.
