from online to on the road

DAY1 will keep you busy every day

Being top informed about sports news. Learning about successful entrepreneurship. Read ‘Nice-to-know’ lifestyle articles and - for fun - check out fat cars. And follow exclusive interviews and reports... Yes, DAY1 is the online platform that inspires men and teaches you something too. Every day of the week. With DAY1, you no longer have to surf endlessly from A to B to stay informed as a man. Still, for DAY1, trucking from A to B on a daily basis is a very good...

appealing men's language

Having its own truck is perfect for DAY1 to drive from the virtual world into the real world of men. For example, by being present at men's events with the DAY1 truck. Being tough and physically present helps to increase and strengthen the bond with the target group. With the truck, you make the virtual Internet world tangible in the real world. Because if you want, you can take a seat in the truck yourself. DAY1 combines highway and event presence with social media expressions. Cool, right? An inspiring example of harnessing the potential of truck advertising.