EasyToys - Trayler
TRAYLER_BLOG_SIDE_STRIPES

real life is offline

Eric Idema | CEO EDC
(EasyToys)

Logo_Trayler_Trailermade-Advertising
TRAYLER_BLOG_SIDE_STRIPES
Group 49313
trayler-easytoys-vrachtwagen-mobile
trayler-easytoys-logo
Group 49313

the EasyToys truck attracts a lot of attention and is often photographed

“In about 20 years, our company has become one of the largest European players in adult toys. Visibility and building your brand is as important to us as it is to Lego. That is why we became the main and shirt sponsor of FC Emmen. We also make e.ective use of 'trailer advertising', both on the road and at events. Partly thanks to this visibility in real life, we’re still growing.”

event marketing that stimulates the imagination

Around Christmas, EasyToys has its own Holiday lorry. Holidays are coming.

from attic room to market leader

Started in 2004 in an attic room in a house in Delfzijl, the current EDC, of which EasyToys is a part, has become the European market leader in erotic products. The head office in Veendam manages 4 online shops that are active in 10 countries, including EasyToys and Beate Ushe. In addition, the international B2B wholesale division supplies a range of more than 17,000 products to more than 70 countries around the world. In order to be taken seriously as a company, EasyToys decided in 2020 to become the main sponsor of FC Emmen and also increase its visibility on the road via ‘trailer advertising’.

lorry advertising in combination with Google

Google Ads is also used to advertise with the keywords ‘EasyToys lorry’. The discount code 'lorry' ensures activation by giving a 10% discount in the webshop.

social marketing

Fun content is created for social media with photos and videos of the lorries. Combining this with radio advertising creates a 360 degree campaign in which online and offline reinforce each other so the name EasyToys becomes top-of-mind.

trailermade
advertising

discover your
possibilities

reach and engagement per year

number of trailers

7

number of kilometers

700,000

impressions

36,414,000

CPM

1.15

social post

300

likes & comments

220,000

* The figures mentioned have been compiled with care. However, no rights can be derived from it.

Group 49313

also read the article on Emerce



Group 49313

ADDRESS

Oude Boteringestraat 71
9712 GG, Groningen
The Netherlands

+31 50 23 40 085
hq@trayler.nl

subscribe to
our newsletter

logo_erkend_leerbedrijf

we are a recognised learning company

KVK-nr: 75907003

NL 45 ABNA 0863 0014 75

Scroll to Top