marketing recipe for a million-dollar brand
marketing recipe for a million-dollar brand
Miljuschka Witzenhausen: mother, model, actress, presenter, TV chef, blogger, publisher... In short, a multi-talent with one common thread in her life: good food and making good food. You can find Miljuschka's delicious recipes on her own website. You can also subscribe to the magazine and buy this all-round food expert's cookbooks. To bring the online world to the offline world, Miljuschka has partnered with Trayler. Now she no longer just travels the world with 24Kitchen, but also in a ‘larger than life’ format on a truck throughout the Netherlands. With her successful marketing recipe, Miljuschka Witzenhausen has turned herself into a multimillion-dollar brand by combining the power of website, social media, print and truck advertising.
Just like a good dish needs the right ingredients, a strong brand needs the perfect mix of marketing channels. Miljuschka understands this like no other. With a combination of online presence, print media, and television exposure, she has built an empire around her passion for food. But how do you make sure your brand is seen beyond screens and pages?
That’s where truck advertising comes in. By adding Moving Billboards to her marketing mix, Miljuschka takes her brand straight to the streets. Her unmistakable, vibrant branding now catches the eyes of thousands of commuters, shoppers, and food lovers every day. Whether driving through city centers or dominating highways, her truck becomes a high-impact, mobile advertisement that creates awareness in places where digital ads don’t reach. With this ‘larger-than-life’ approach, Miljuschka ensures her brand remains top-of-mind, turning every journey into a marketing opportunity. Because in a world full of digital noise, sometimes the best way to stand out is to hit the road!
trailermade advertising
discover your possibilities
reach and engagement per year
total trucks
5
total kilometers
500,000
impressions
26,010,000
CPM
1.15
* figures mentioned have been compiled with care, however, no rights can be derived from them.
brands that add
color to the
roads
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