carrier tells: the positive impact of advertising on trucks

In the dynamic world of transport and logistics, innovation is the key to growth and success. For many transporters, it can be challenging to find new sources of revenue in an industry with small margins. Leveraging truck advertising is increasingly seen as an opportunity to cut high costs. But how exactly does it work? And what are the benefits for transport companies? In this article, we share the story of haulier Mario, who has been working with Trayler, a company that mediates between advertisers and hauliers, for many years.

What is Trayler?

Trayler is a company that bridges the gap between advertisers and transport companies. The concept is simple: companies that want to advertise on trucks can achieve this together with Trayler. Carriers make their trucks available for these ads, and in return they receive a fee. A win-win situation for both parties: advertisers get mobile advertising, and carrieres earn an extra income.

First encounter

Our discussion partner Mario Heeren, Managing Director of FreightNed Benelux, shares his experience with Trayler. "A few years ago I came into contact with Desley from Trayler. He was looking for transport companies willing to advertise for his customers. The idea immediately appealed to me. It also came at a time when we had trailers in need of new sails, so we thought, ‘Why not? Maybe it cuts both ways.‘’

A collaboration between FreightNed and Trayler followed. This led not only to new sails on the trailers, but also to business opportunities.

The benefits of truck advertising

One of the biggest advantages of working with Trayler is the additional revenue stream. In an industry where margins are often small, any additional source of revenue can be welcome. "By advertising on our trucks, we can increase margins just a little bit", says Mario. "It just makes operating a trailer more attractive."

In addition, Trayler offers the opportunity to replace sails more often, which ensures that the trailers always look neat and tidy. This is not only good for the transport company's image, but is also appreciated by the drivers. "Our drivers like it! They are proud of their trucks and when the advertisements change regularly, it generates nice reactions. They take pictures on the road more often and get into conversations with customers and passers-by."

"By advertising on our trucks, we can increase margins a little bit"
Mario Heeren, managing director at FreightNed

What does this mean for your business?

It is understandable that carriers wonder how this kind of collaboration affects their existing customer relationships. However, according to FreightNed Benelux, this is quite manageable. The carrier always retains control over what advertising goes on the trailers. "The choice always lies with us. Sometimes we say no, for example if a customer does not want us to advertise for a competitor. In that case, I give priority to our customer."

No changes to business operations are required either. "Trayler does not ask us to use the trailers exclusively for certain routes or customers. It's really about the visibility of the trailers in our area of operation."

Unexpected benefits

Besides the obvious financial benefits, there are also unexpected pluses. For example, advertising on trucks can create new business opportunities. "We find that some customers or potential customers see the advertisements on our trailers and think, ‘Oh, you work with them.’ That can lead them to consider us as a carrier company, even if they are not a direct customer".

Advice for other carriers

For carriers considering working with Trayler, Mario has some practical tips. "Make sure the ads don't conflict with your existing customers. Use tidy trailers that you know have plenty of life left. And above all: see if it suits your corporate identity and customers."

Working with Trayler has had a positive impact for FreightNed Benelux, both financially and operationally. "I have a good working relationship with Trayler, and it has definitely moved our company forward."

Opportunities for you as a carrier

Working with Trayler can be a smart way for carriers to generate additional revenue and increase the visibility of their business. By using truck advertising, carriers can not only increase their margins but also create new business opportunities. Moreover, working with Trayler ensures a fresh look for the fleet, something both drivers and customers appreciate. If you are a haulier looking for ways to grow your business further, it is definitely worth considering working with Trayler.