real life is offline
real life is offline
the EasyToys truck attracts a lot of attention and is often photographed
‘In about 20 years, our company has become one of the biggest European players in adult toys. Visibility and building your brand is as important for us as it is for Lego. For this reason, we have become the main and shirt sponsor of FC Emmen.’
To break the taboo on it, the toys are marketed with the necessary humour. Among others with ‘Ordered yesterday, come today’. But also: ‘From Aaah to Better’. ‘We also make effective use of ‘trailer advertising’, both on the road and at events. Partly thanks to this visibility in real life, we are still growing.’
event marketing that stimulates the imagination
Around Christmas, EasyToys has its own Holiday truck. Holidays are coming. What Coca Cola can do, EasyToys can do too. Doesn't that make everyone happy?
from attic room to market leader
Started in 2004 in an attic room in a house in Delfzijl, the current EDC, of which EasyToys is a part, has become the European market leader in erotic products. The head office in Veendam manages 4 online shops that are active in 10 countries, including EasyToys and Beate Ushe. In addition, the international B2B wholesale division supplies a range of more than 17,000 products to more than 70 countries around the world. In order to be taken seriously as a company, EasyToys decided in 2020 to become the main sponsor of FC Emmen and also increase its visibility on the road via ‘trailer advertising’.
truck advertising in combination with Google
Google Ads is also used to advertise with the keywords ‘EasyToys truck’. The discount code 'lorry' ensures activation by giving a 10% discount in the webshop.
social marketing
Fun content is created for social media with photos and videos of the trucks. Combining this with radio advertising creates a 360 degree campaign in which online and offline reinforce each other so the name EasyToys becomes top-of-mind.
trailermade advertising
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reach and engagement per year
number of trailers
7
number of kilometers
700.000
impressions
36.414.000
CPM
1.15
* the figures mentioned have been compiled with care, however, no rights can be derived from it.
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