EasyToys - Trayler

real life is offline

Eric Idema | CEO EDC
(EasyToys)

the EasyToys truck attracts a lot of attention and is often photographed

“In about 20 years, our company has become one of the largest European players in adult toys. Visibility and building your brand is as important to us as it is to Lego. That is why we became the main and shirt sponsor of FC Emmen. We also make e.ective use of 'trailer advertising', both on the road and at events. Partly thanks to this visibility in real life, we’re still growing.”

event marketing that stimulates the imagination

Around Christmas, EasyToys has its own Holiday lorry. Holidays are coming.

from attic room to market leader

Started in 2004 in an attic room in a house in Delfzijl, the current EDC, of which EasyToys is a part, has become the European market leader in erotic products. The head office in Veendam manages 4 online shops that are active in 10 countries, including EasyToys and Beate Ushe. In addition, the international B2B wholesale division supplies a range of more than 17,000 products to more than 70 countries around the world. In order to be taken seriously as a company, EasyToys decided in 2020 to become the main sponsor of FC Emmen and also increase its visibility on the road via ‘trailer advertising’.

lorry advertising in combination with Google

Google Ads is also used to advertise with the keywords ‘EasyToys lorry’. The discount code 'lorry' ensures activation by giving a 10% discount in the webshop.

social marketing

Fun content is created for social media with photos and videos of the lorries. Combining this with radio advertising creates a 360 degree campaign in which online and offline reinforce each other so the name EasyToys becomes top-of-mind.