with a little ‘pampus’ in your marketing you can make the news

with a little ‘pampus’ in your marketing you can make the news

In a world full of ads, pop-ups and incentives, standing out is no longer a luxury - it's pure necessity. But how do you do that, without falling into clichés? At Trayler, we have a name for that: pampus-worthy. A campaign is pampus-worthy if it is not only visible, but unforgettable. It surprises, shocks, inspires or makes people smile on the highway. And above all: it sticks.

what is pampus-worthy?

Sometimes something extraordinary emerges. Like that one campaign on the island of Pampus – unexpected, daring and creative. 'Pampus-worthy' is our seal of quality for campaigns that are just that bit different. Campaigns that:

* Become the talk of the day (at the office or the kitchen table)
* Make people stand still or look back
* Become social media hits
* Connect perfectly with the brand story, but with a twist

It's not about the biggest trailer, the most money or the loudest volume. It's about being smart, original and hitting the mark. Because why just be visible, when you can also be memorable?

how do you make a campaign pampus-worthy?

Each brand and story requires a unique approach. Here's how to make your campaign pampus-worthy:

Look at your brand story – What do you really want to tell? What makes your brand different?
Who is your target audience? - What triggers them? What will they never forget?
Choose the right form - Are you going for an eye-catching design? A guerrilla action? Or an on-site activation?
Size your fleet - A few trailers in strategic locations? Fifty trailers crisscrossing the Netherlands? One hundred trailers conquering all of Europe?
Measure your impact - We measure your mileage and impressions. You measure your campaigns. That's how you see what truck advertising gets you.

In doing so, we combine creativity with mass. Because you can turn a trailer into a driving story with one brilliant idea. But you can also use an entire fleet for maximum recognizability. We offer the opportunity to support our clients as well as help in executing the creative process.

real-life examples

EasyToys on tour – A striking design, a cheerful message and an online giveaway in which colorful goodie bags were given away by driver Bianca. The combination of branded truck, influencer marketing and activation made this campaign a hit on TikTok and on the highway.

WOCA in motion – With a beautifully sleek design, drone footage of the truck and storytelling around craftsmanship, the campaign reinforced the brand DNA.

Day of the Driver with Chocoladebezorgd – An action in which these trailers served as driving thank yous. With personalized chocolates and a video full of happy drivers, we managed to create sympathy and increase appreciation for the brand.

do you dare to go pampus-worthy?

Whether you deploy one trailer or an entire fleet, it's all about the idea. And the courage to stand out. At Trayler we help you to turn your message into a campaign which really makes an impact - on the street, online and in the minds of your target group.

Are you ready to come up with something pampus-worthy together?

Schedule a creative brainstorm with our team - and who knows, maybe your brand will soon be driving across the country as a talking point.