“A bag is not just a useful item, it's an extension of your personality, a fashion statement. An accessory to complete your outfit and stow away your precious belongings safely. A bag is your trusted companion on your daily journeys and far-away adventures. For all these reasons, we delve into trends in fashion, living, working and travel every day. We go so far that I dare to say that we are increasingly trendsetters ourselves. So it’s important to us that The Bagstore brand becomes more well known and gets a real boost. We must become a trusted brand in the daily lives of our customers. Billboarding and lorry advertising fit tote-ally perfect in this brand strategy.”