The Bag Store - Trayler
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Jeroen Feitsman | Brandmanager
(The Bagstore)

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more brand awareness

“A bag is not just a useful item, it's an extension of your personality, a fashion statement. An accessory to complete your outfit and stow away your precious belongings safely. A bag is your trusted companion on your daily journeys and far-away adventures. For all these reasons, we delve into trends in fashion, living, working and travel every day. We go so far that I dare to say that we are increasingly trendsetters ourselves. So it’s important to us that The Bagstore brand becomes more well known and gets a real boost. We must become a trusted brand in the daily lives of our customers. Billboarding and lorry advertising fit tote-ally perfect in this brand strategy.”

outdoor moving billboards fit nicely into our marketing mix

outdoor moving billboards fit nicely into our marketing mix

We delve into the most recent bag trends every day and display them directly on our website. You can shop for bags and trends online at 'thebagstore.nl' and then use your purchase in the real world wherever you want to be seen with it. This can then provide nice content for our social media channels. We also share great deals there, so we generate direct traffic to the website. Our lorry advertising doesn’t do this directly, but it does make us very visible. It also suits us nicely because of the similarity of a bag and a lorry in terms of carrying and transporting items. So it fits really well in our mix of on and offline marketing.

top of mind in people's lives

top of mind in people's lives

The Bagstore should not be a warehouse full of bags, but a top shop that's top-of-mind. To achieve this, in addition to online visibility, you also need to be physically present in people's lives. Lorry adverts help with this; they reinforce the internal image that many people shop at The Bagstore. There’s also a logical relationship between bags and lorries: they’re both used for transporting or carrying items.

social marketing

social marketing

We drive traffic to our website via social media. We do this through Social Deals, sales and competitions and trend news. While the trend news helps to strengthen our Brand Awareness, the offers immediately ensure a good conversion.

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reach and engagement per year

number of trailers

5

number of kilometers

500.000

impressions

66.000.000

CPM

0,54

social post

300

likes & comments

220.000

* The figures mentioned have been compiled with care. However, no rights can be derived from it.

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also read the article on Emerce



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ADDRESS

Oude Boteringestraat 71
9712 GG, Groningen
The Netherlands

+31 50 23 40 085
hq@trayler.nl

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