Eastmen reaches experts without borders with truck advertising

Experts without borders

Eastmen is an international staffing agency with multiple offices in Europe, specialising in connecting talent with leading companies. In recent years, Eastmen has experienced impressive growth, which has been recognised with several FD Gazelle awards - a recognition for the fastest growing companies in the Netherlands. As an established player in the market, Eastmen combines scale and professionalism, which makes them a reliable and ambitious partner.

Eastmen's Vroomm trucks

'Need professionals? Eastmen.nl.' With that message, Eastmen addresses itself in a crystal-clear B2B campaign to employable Netherlands. This branding to put Eastmen firmly on the map is applied in many ways. Among others with two trucks that tour the Netherlands. This way, thousands of entrepreneurs are reached every day.

In addition to these Moving Billboards, advertising masts are deployed at prime locations near motorways. All the expressions connect and reinforce each other. Online, the trucks do their communicative work by being the heroes in campaigns on LinkedIn, Facebook and Instagram. To realise a content calendar, a content shoot was organised with a professional photographer. At various A-locations in the Netherlands, the best photos are shot. This way, Eastmen has months of ammunition to achieve its goals at both branding and loyalty level.

To strengthen the customer's digital connection also in the physical world, the trucks were deployed at an event in Utrecht for the launch of their Community Platform. Inviting employers and employees combined branding and loyalty. An ‘aftermovie’ of the Event was made and posted on social media. Added up, this is exactly what we mean by a ‘Very Remarkable On- and Offline Marketing Mix’.

Eastmen's successful mix

Grazziela, Marketing Manager at Eastmen, talks about Eastmen's thoughtful marketing mix. By putting consistency and recognisability at the heart of all their communications, including the strategic use of truck advertising, they have created a strong brand experience.

Winner Vroomm award 2024

This approach won Eastmen the Vroomm Award for the best truck advertising, perfectly combining offline and online marketing.

Of course, we came to deliver the award in style, with Eastmen's own truck in front of the door. Curious about the marketing mix that earned Eastmen the win? Watch the video of the award ceremony and get inspired by their successful strategy.