tote-ally
tote-
ally
trendsetters in bags and communication
Bags and trends shop online at ‘thebagstore.nl’. To this end, The Bagstore studies the latest bag trends on a daily basis and immediately puts this fresh news online. Because The Bagstore does not want to evoke the feeling of being a warehouse full of bags. But to be - and stay - a trendsetter, you also have to make yourself visible in the external world. This can be done with people spreading the good news about your bags. But also with trucks. After all, the similarity between bags and trucks is that you use both to carry or transport stuff. And that fits together perfectly.
more brand awareness and cargo
‘A bag is not just another utensil, but an extension of your personality, a fashion statement. An accessory to complete your outfit and safely store precious belongings. A bag is your trusted companion on daily trips and faraway adventures. For all these reasons, we study trends in fashion, living, working and travelling on a daily basis. We go so far in this that I dare say we are increasingly becoming trendsetters ourselves. For us, it is therefore important that The Bagstore brand becomes more widely known and charged. We need to become a trusted brand in our customers' daily lives. Billboarding and Truck advertising fit tote-ally into this brand strategy.’
outdoor Moving Billboards past nicely into the marketing mix
outdoor Moving Billboards past nicely into the marketing mix
The Bagstore immerses itself daily in the latest bag trends and displays them directly on their website. You shop bags and trends online at ‘thebagstore.nl’ and then use your purchase in the real world, wherever you want to be seen with it. This can then provide fun input for our social media channels. There, they share sale and win offers and trend news, generating traffic directly to the website. The truck advertising does not do this directly, but it makes them very visible throughout the Netherlands. So it fits seamlessly into the mix of online and offline marketing.
top of mind in people's lives
top of mind in people's lives
The Bagstore should not be a warehouse full of bags, but a premium shop that is top-of-mind. To get this between the ears, you need to be physically present in people's lives in addition to online visibility. Trucks help with this, as it reinforces the inner image that a lot of people shop at The Bagstore. Moreover, there is also a logical relationship between bags and trucks, as they are both used for transporting or carrying things.
from brand awareness to shopper traffic
from brand awareness to shopper traffic
From Brand Awareness to Shoptraffic Truck advertising suggests success because it looks like what's on it is in it. The Bagstore applies that suggestion very well. It collaborates with top brands and that look also elevates The Bagstore brand. Two ‘bagstore trucks’ bring the webshop into people's daily world of experience. The text ‘The most beautiful bags from top brands shop online at thebagstore.nl’ makes the brand top-of-mind among the passing target group. After all: every Dutch person can use a good bag deal. Through social media, traffic to the website is triggered. While the trend news helps to strengthen Brand Awareness, the offers directly generate good conversion. We give the thumbs up to The Bagstore!
trailermade advertising
discover your possibilities
reach and engagement per year
number of trailers
5
total kilometres
500.000
impressions
66.000.000
CPM
0,54
* figures mentioned have been compiled with care, however, no rights can be derived from them.
QUICK MENU
subscribe to
our newsletter
we are a recognised learning company
