The Brownie Box - Trayler
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Brownie Box
on the road

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Which would you rather get through the letterbox: a brown envelope or a box of handmade brownies? The answer to this question is as logical as Natascha's career move. She followed her heart in 2018, stepped out of the tax world and became a brownie baker. Her passion for baking was immediately tasted by everyone in what many confidently refer to as, "the tastiest brownies". Meanwhile, her brownies are delivered to thousands of addresses in the Netherlands, Belgium and Germany as letterbox gifts. The brownies are also served to guests in Michelin-starred restaurants. Her business soon rose out of the "baking can" and went from her home kitchen in Arnhem to spacious new building in Bemmel. To get a top-notch product, Natascha carefully weighed every step of her career, from fine-tuning recipes to carefully selecting new employees. Although she naturally keeps her baking mixes a secret, she is candid about the marketing mix - and especially about her choice of truck advertising. After all, there's nothing like encountering your own truck on your way to work every day. That makes you want brownies.

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"We were very well supported during the process, Trayler really thought along with us in terms of design and also now with the further development. Very nice to work together like this!"

Natascha te Nijenhuis - Owner - The Brownie Box

In 2018, The Brownie Box made its entry into the online market with handmade brownies, which were then mainly sold at mobile coffee bars. When pandemic hit in 2020, the number of online orders increased significantly. To further expand "The Brownie Box" brand after corona and reach a wider audience, they decided to have a presence not only online, but also offline. An ambitious idea was born: using truck advertising to literally have a presence in the middle of the streets. It turned out to be the perfect tool to reach both individuals and business customers and put a smile on everyone's face.

It also fulfilled a dream of founder Natascha. Having her 'own' truck. How great would it be if passers-by immediately thought of a truck full of delicious brownies? The result: a striking and cheerful appearance in the street scene that not only attracts attention, but also conquers hearts. A tasty move that reinforces the growth and success of the brand and continues to inspire the public.

reach and engagement per year

number of trailers

2

number of kilometers

200.000

impressions

10.404.000

CPM

1,15

urban impressions

3.600.000

rural impressions

6.804.000

* The figures mentioned have been compiled with care. However, no rights can be derived from it.

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9723 AZ Groningen
The Netherlands

+31 50 23 40 085
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Bornholmstraat 80
9723 AZ Groningen

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